Basic Marketing Skills
Fundamental Skills Training for Marketers in the New Century
New to marketing?
Need to brush up your skills?
Want to use marketing techniques to increase your business?
Basic Marketing Skills is a hands-on approach to the marketing role
Purpose:
- Develop basic marketing skills for new marketers.
- Enable sales personnel to use marketing tools to aid in sales pipeline generation
- Revisit marketing for the existing marketer
- Enable the small business owner to use marketing to increase business
Course Features:
- Understanding the market
- The elements of product
- Pricing effectively
- The role of design in marketing
- Factoring in competition
- The art of promotion
- Distribution as a key ingredient of marketing
Takeaway Skills:
Understanding and practice in:
- Defining the market space
- Creating the right marketing programs to do the job
- Managing pricing over time
- Effective advertising
- Using PR to increase the efficiency of the marketing budget
- The design process and its importance in achieving the marketing program's objectives
- Use of the Marketing Program Planner
Audience:
Marketing and sales personnel, small business owners, people new to the marketing role and anyone who needs marketing to do their job
Prerequisites:
A genuine interest in using marketing skill to further business performance
Duration: 3 days
»Download a PDF document about this course here
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